Yesterday, there was an announcement made by 12 of the most famous clubs in Europe of their plans to create a “European Super League”. The 12 teams are: Chelsea, Tottenham, Liverpool, Manchester United, Manchester City, Arsenal, Juventus, Inter Milan, AC Milan, Real Madrid, Atlético Madrid, and Barcelona.
The announcement was immediately met with derision. Twitter done blowed up. There was also retaliation.
UEFA, the governing body of football in Europe, announced that any club taking part in this “Super League” would be banned from their respective leagues, European competitions, and World competitions (read: World Club Cup). FIFA backed UEFA as did the federations of each of the countries
Now, as you all know, I love nothing more than a good ole dick-measuring contest and we’ve got ourselves a good one here. The question in my mind is: “Who will blink first?”
Let’s ANALyze this a little bit, shall we?
Why do this?
Greed. Pure and simple greed. There was some bullshit sugarcoating put out by the new Chairperson of the League, Florentino Pérez, saying that “We will help football at every level and take it to its rightful place in the world.” Now that is some GRADE A bullshit right there. Roger Goodell should take notes. Football is already the number 1 sport in the world. It doesn’t need to be taken anywhere.
Keep in mind that Florentino Pérez is the same Florentino Pérez that is the President of Real Madrid and as such has presided over the Galácticos era of Real Madrid in which all they care about is buying the most expensive stars in the world whether or not they can actually play well together.
/ spits on the ground Don T-style.
Who is behind this?
One of the Vice-Chairpersons of the League is Manchester United co-Chairman and Tampa Bay Buccaneers owner Joel Glazer. The other one is Juventus Chairman Andrea Agnelli. There is supposed to be funding from JP Morgan and DAZN is supposed to be the broadcast partner.
Who is against this?
Pretty much everyone. Let’s do a short list:
- FIFA
- UEFA
- The European Club Association
- Boris Johnson
- Emmanuel Macron
- The English Football Federation
- The Premier League
- The Royal Spanish Football Federation
- La Liga
- The Italian Football Federation
- Serie A
- Chelsea Supporters’ Trust
- Tottenham Supporters’ Trust
- Manchester United Supporters’ Trust
- Arsenal Supporters’ Trust
- Balls of Steel and Fury
And that was just a few hours after the announcement was made. By the time this posts, I’m sure a lot more organizations will formally and loudly proclaim their dislike for the idea.
The interesting part is going to be what the sponsors will say and do. FIFA and UEFA have a long list of powerful companies and sponsors. They can and will exert pressure on their corporate partners to disassociate themselves from these clubs and the Super League.
Here is a short table showing the current sponsors for each of the 12 teams in the Super League:
| Team | Sponsors |
| AC Milan | Puma, Emirates, Banco BPM, BMW, EA Sports, Skrill, Starcasino, Bioscalin, DAZN, Snaipay, Frecciarossa |
| Arsenal | Adidas, Emirates, Visit Rwanda, Acronis, Ball Corp., GKFX, Konami, Santa Rita, Sportsbet.io, |
| Atlético Madrid | Plus500, Nike, Wanda, Hyundai, Ria Money Transfer, Versus, Mahou, Caixa Bank, Socios.com, EA Sports, Coca Cola, Acronis, Movistar |
| Chelsea | Nike, Three, Beats By Dre, Cadbury, Carabao Energy Drink, EA Sports, fiserv, GO Markets, Hublot, Hyundai, Levy Restaurants, Millenium hotels, MSC Cruises, Singha, Sure, Vitality Health Insurance, Yokohama tires |
| Barcelona | Nike, Rakuten, Beko, 1XBet, Estrella Damm, Konami, Cupra, Oppo, Stanley, Gatorade, chiliz, FBS, Thom Browne |
| Internazionale | Nike, Suning, Lenovo, EA Sports, Acronis, Hugo Boss, Credit Agricole, Volvo, Sky, starcasino.com, DAZN, manpower group, snaipay, Locauto, Frecciarossa, cashback world, nilox, linkem, a2a energia, Carimi, RDS, |
| Juventus | Adidas, Jeep, Allianz, Cygames, Konami, Sky, Pari Match, Socios.com, M&Ms, Intesa SanPaolo, Linglong Tire, Balocco, Ganten, Frecciarossa, DeCecco, Wuber |
| Liverpool | Standard Chartered, Nike, AXA, Expedia, Carlsberg, Tribus, 1XBet, MG, Holly Frontier, Tigerwit, Mauritius, EA Sports, Quorn, Cadbury, Acronis, Vodafone, NH foods, ugis, Joie, Mitel, Levi’s, Alex Bank, ExtraJoss, Verbier |
| Manchester City | Etihad Airways, Puma, Etisalat, Nissan, Visit Abu Dhabi, Nexen Tire, MarathonBet, EA Sports, Cisco, Wix, QNET, Socios.com, Tecno, SAP, Unilever, Axi, JNC, Xylem, Hays, Gatorade, Midea, UBTECH, Wega, Unilumin Sports, Dsquared2, SeatGeek, Acronis, Vejo, Therabody, S.C.M. |
| Manchester United | Chevrolet, Adidas, AON, Kohler, Aeroflot, Apollo Tires, Cadbury, Canon Medical Systems, Casillero Del Diablo, Chivas, DHL, Gulf Oil International, HCL, Konami, Maui Jim, Marriot Hotels, Melitta, MLILY, Remington, Swiss Quote, TagHeuer, Visit Malta, Yabo Sports |
| Real Madrid | Emirates, Adidas, Nivea Men, Audi, Hankook, Mahou, Easy Markets, Hugo Boss, EA Sports, Palladium Hotel Group, Meatless Farm, Theragun |
| Tottenham | HSBC, Hewlett Packard Enterprise, William Hill, FUN88, betway, Audi, Libertex, Heineken, Monster Energy, Kumho Tire, EA Sports, IWC Schaffhausen, hotels.com, vivopower, Cadbury, Hugo Boss |
It’s interesting to see how many sponsors these teams have in common. I have no doubt that EA Sports is somehow behind this plan.
What will happen?
This is where Reverend Mayhem’s avatar is particularly appropriate:
I really hope that this turns into a war and there is plenty of blood spilled. I happen to think that UEFA have the upper hand as FIFA is supporting them and there are MAJOR dollars behind FIFA. FIFA will make sure its sponsors fall in line. In particular, FIFA can exert great pressure on the big three shoe companies (Adidas, Nike, and Puma). It can also choose to terminate its relationship with EA Sports which could further weaken the Super League.
To me it’s just a question of whether UEFA/FIFA have the collective BALLS to stomp on the Super League’s neck.
I hope they do.
Your thoughts in the comments.
![[DOOR FLIES OPEN]](https://doorfliesopen.com/wp-content/uploads/2015/08/DFO-MC-Patch.png)







Leave a Reply
You must be logged in to post a comment.