Meanwhile, at BroBible HQ

Head Bro Seth: Dudebro, this whole Uproxx thing is, like, sweet. We even got, like, KSK now and that place is TEH SHIT, right? Head Dude Evan: Brodude, that place is totally EPIC for pageviews, bro, and we're totally gonna make some sweet football money, bro! HBS: Totes, brobrah, let's find some